CX Design: Do Your Experiences Create Value for Customers?

Just because AI is making your organization more efficient doesn't mean customers are happy and satisfied with their experience.

In our latest Speechless Podcast episode, host Matthew Storm, CX Evangelist at USAN and Ryann Foelker, CX Design and Transformation Executive, sat down to challenge how we think about AI, customer experience and what it really means to create value.

Together, they tackle a question every CX leader should be asking: Are we designing experiences around our business goals or around what customers actually want and need?

AI can remove friction, speed up interactions, and reduce costs. But that's only half of the story. Creating emotional connections, building relationships, and making customers feel genuine value is a much bigger challenge.

In this conversation, Matthew and Ryann explore what happens when technology is designed to improve business outcomes but overlook the very people it's meant to serve.

What makes customers proud to do business with your brand?

Listen to this episode to explore how to:

• Go beyond frictionless CX to create meaningful, memorable experiences that build lasting relationships.
• Build trust through transparency by helping customers understand why we need their information and how it benefits them.
• Make self-service actually work for customers, instead of simply shifting more work onto them.
• Stand out in an AI-driven world where everyone has access to the same technology.
  

And, of course, expect a few memorable Speechless moments as Matthew and Ryann share real-world customer experiences that got them talking.

Ready to stand out in an AI world?

The brands that thrive won't just be the ones using AI to work faster or cut costs. They'll be the ones using technology to create experiences that genuinely matter to people.

Tune in to hear the full conversation and discover what it takes to stand out. 👇